Last Updated: 28 June 2025

1. Introduction

Saronsberg Cellar ("we", "us", or "our") operates the website saronsbergshop.com. This Privacy Policy explains how we collect, use, disclose, and protect your personal information in accordance with applicable data protection laws, including South Africa's POPIA, the European GDPR, and other relevant laws.

By using our Site, you agree to this Privacy Policy.

2. Contact Information

Saronsberg Cellar
Waveren Road, Tulbagh, Western Cape 6820, South Africa
Email: info@saronsberg.com
Phone: +27 23 230 0707

3. Age Restriction

Our Site sells alcohol and is only for individuals 18 years or older. By using our Site, you confirm you meet this requirement.

4. Information We Collect

• Name
• Email address
• Phone number
• Billing & shipping address
• Account login (if applicable)
• Payment information (processed securely by Shopify)
• Technical information: IP address, browser, device info
• Usage data: page views, interactions (via analytics)
• Advertising data (via Meta & Google Ads)

5. How We Collect Information

• Directly from you when you place an order, create an account or sign up for emails
• Automatically via cookies and tracking technologies
• From our service providers

6. How We Use Your Information

• Process orders and manage accounts
• Send transactional and marketing communications
• Provide customer support
• Analyse website usage and improve performance
• Conduct targeted advertising
• Comply with legal obligations

7. Legal Bases for Processing

We process your data based on contract performance, legal obligations, legitimate interests (marketing, analytics), or consent (email marketing, cookies).

8. Sharing Your Information

We may share your data with:

• Shopify (e-commerce platform)
• Shipping & logistics providers
• Brevo (email marketing)
• Meta (Meta Pixel, Ads)
• Google (Analytics, Ads)
• Microsoft (Clarity analytics)
• Make (automation platform)
• H&H Hotel Marketing (our appointed marketing agency)
• Regulators, legal authorities where required by law

9. Microsoft Clarity

We partner with Microsoft Clarity to capture user behaviour via heatmaps and session replays to improve our services. Data is collected through cookies and tracking technologies. See the Microsoft Privacy Statement for more information.

10. International Data Transfers

Your data may be processed outside South Africa (including the US, EU, Canada). We ensure appropriate safeguards for such transfers.

11. Data Retention

We retain your data as long as needed for legal, operational, and financial purposes. Anonymous data may be kept indefinitely.

12. Your Rights

• Access your data
• Correct inaccurate data
• Request deletion (where permitted)
• Object to processing
• Withdraw consent
• Request data portability
• Complain to data authorities

Contact us at info@saronsberg.com to exercise these rights.

13. Cookies & Tracking Technologies

We use cookies and similar technologies to personalise content, analyse traffic, and deliver ads. Manage your preferences via our CookieYes consent tool. For details, see our Cookie Policy below.

14. Data Security

We use appropriate measures to protect your data but cannot guarantee absolute security. Despite our efforts, no method of transmission over the internet or electronic storage is 100% secure.

15. Third-Party Links

We are not responsible for the privacy practices of external sites linked from our Site. Please review their policies separately.

16. Changes to This Privacy Policy

We may update this policy from time to time. Continued use of our Site indicates acceptance of any changes.

17. Contact Us

For any questions or concerns, contact:
Data Protection Officer
Saronsberg Cellar
Waveren Road, Tulbagh, Western Cape 6820, South Africa
Email: info@saronsberg.com
Phone: +27 23 230 0707